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Quick and dirty answers…
You get a lot of email. Some get opened. Some don’t. Right?
When I wrote a set of emails for a client and scheduled them in the program she uses, we noticed that most of them would wind up in the Spam folder.
After looking into the issue, we concluded it was because we used special characters in the email subject lines.
Characters like these: ! . ? ” @ and so on…
After deciding to clean up the email subject lines, the results improved.
However just yesterday, I contracted with Men With Pens for a business consultation to get better focus on marketing. I received an email from James and noticed how she styled her email subject lines.
Not only that, but I received the daily eHow article in my inbox today and lo and behold, the email subject line was styled the same.
Here’s a snippet of the styling…
Why I like this
Compared to the other emails that flood my inbox, this style is clean. It gets my attention right away and I’m sure it would get your clients’s attention also.
Here’s a comparison of another email subject line that came through my inbox:
This “60 Credit Hours…” one is way too long. It overflows and doesn’t tell me what this email is about. I opened it, but only for the sake of not even knowing what the email was about in the first place.
Here’s how you can create clean email subject lines:
1. Type your newsletter title first
2. Use Shift+\ to create a | (pipe symbol)
3. Type your website name, leaving off the http:// and www.
From Styling
Now back to James’s email…
Nice and simple.
How about styling your email subject lines and see if your click through rates rise? Report your findings here in the comments. I’d like to hear from you and you’d help me know this research has gotten results.
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