How’s your week been? With Apple’s keynote speech earlier this week, there’s been a lot of blogs writing on the notion of building a show business.
And those who are writing about that are right on the money.
Show business does two things:
1. Provides entertainment through innovative and thought provoking leadership using story. Think about how individuals took risks to change and transform a way of life. The movie Pay It Forward comes to mind. That movie (and book) started a movement…
Just like Apple… because if you watch the keynote, they use entertainment to capture the hearts of millions… besides their easy to use computers, of course.
2. Uses emotion through connecting with people in their daily lives. This involves many departments, but drills down to one thing…
Getting the overall picture is fine to dream about how big your company can be…
And it can be BIG, but…
It begins with the writing.
And not just any writing, but specifically copywriting.
Let’s look at the top 5 links that will help you see the big picture.
The 2011 keynote where Apple unveils their new Cloud project, the new OS and its ease of use with Twitter’s application among other cool, new features and a remarkable price. Check out the keynote and note how Apple presents their new stuff.
2. The Art of Keeping Your Audience Coming Back for More by Robert Bruce on Copyblogger
Put on your thinking cap and embrace the art of the cliffhanger. Keep your audience coming back for more by using this technique. Robert talks about how Apple is a master at show business and using little bits but not the whole she-bang to reveal to customers. It works.
3. Apple Has Finally Stuck A Dagger Into SMS. I Love It. by MG Siegler on Techcrunch
It’s Apple’s little secret to take over the world. Don’t believe me? It started with iTunes. Next came iPhone. iPad. Now they have free text messaging? Connect the dots and read the details in MG’s post.
4. The game theory of discovery and the birth of the free-gap by Seth Godin
Marketing is tough if you don’t understand what to do. Seth does. Give it away. But, there’s two things that have changed. Find out what they are and put it to use in your business.
5. How to Win Readers and Make Them Stick by Gabrielle Conde on Problogger
A shameless plug for my own post, but I introduce you to the idea of connecting with your customers on a daily basis. It’s something for you to start thinking about.
And in the next few weeks, we’re going to look at some examples of how you can bring this idea into your business and go further in depth on these ideas. Stay tuned…
Image Credit: Jolene